Best Integrated Communications Campaign
The campaign award will be given to the most innovative, engaged and successful campaign to publicly promote an organisation’s FTTP services.
In partnership with
- Lit Fibre
Measurement of the campaign will consider innovation in terms of the co-development of the campaign if it was created in partnership, in the methods used to communicate and engage with the target audience(s).
In judging this award, the panel will specifically be looking for evidence of the degree of innovation in scoping and developing the campaign and in measuring its overall impact; quantified details of the reach and effectiveness of the campaign; and details of any third-party involvement in developing and delivering the campaign.