For the emerging community of challenger providers with 50,000-250,000 customers, who are looking to introduce improved broadband provisions (30Mbps or above).

Sponsored by


  • Community Fibre 
  • Gigaclear
  • KCOM

The category is aimed at services and providers available in different regions of the UK. While speeds are an important part of the category, it also takes account of overall service levels, packages, performance and more.

Thinkbroadband testing data will be used to determine the shortlist for the category. The data will inform the judging which will also take into account publicly available data from other sources such as Ofcom and trustpilot where possible. The technical testing will take place between 1st May and 30th June.


Questions for entrants:

  • How have you improved the overall quality and performance of your consumer broadband offering in the past 12 months?
  • How has your customer base grown in the past 12 months?
  • How have you managed customer service (please feel free to ref trustpilot or other data)
  • What range of FTTP or gigabit capable services do you offer?
  • Which infrastructure and technology partners do you utilise?
  • What value-added services do you offer to your customers?
  • How have you ensured you provide good value?
  • How flexible are your contracts and terms of service?
  • How do you ensure the safety and security of your customers’ online experience?


Testing of Broadband Categories

Providers will be expected to ensure that thinkbroadband is able to identify their customers, e.g. provide details of IPv4 and IPv6 blocks that customers use and when a provider claims to have IPv6 support we do expect to see customers connecting via IPv6.

The tester used is embedded on this page and we will email details when responding to registrations on how you can embed a copy on your own website to increase the test volume, for smaller entrants this is particularly important.

Results are also included from the full range of testers that thinkbroadband supplies to third parties too.

How to embed speed tester on your own website

Embedding the speed test is accomplished by wrapping it up in an iFrame, some code and a copy of the tester embedded using this code is shown below:






<center> <div style="width:100%;max-width:600px;"> <iframe style="width:100%;height:490px;border:0;display:block;" src="//" scrolling="no" frameborder="no"> </iframe> </div> </center> If the dark styling is too contrasting to the rest of your webpage, you can change the iFrame link to be // which uses a transparent background.