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The advent of mobile apps forever changed how consumers interact with companies, products, and services, offering them greater convenience, personalization, and control, while giving brands new opportunities to  engage consumers, drive revenue, and build loyalty. In the highly competitive market for broadband services, subscribers are not only looking for the highest performance at competitive prices, but also an outstanding experience that enriches how they connect, communicate, work, play, and live. Mobile apps can play an integral role in creating this connected lifestyle, providing significant benefits for subscribers and service providers alike.

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