Live sports: one of the most streamed content globally across digital platforms
Major content providers are investing billions for exclusive rights to major sports events (they’ve invested $8.5B so far this year, for US-centric leagues). Aside from the US, the UK is one of the largest video streaming markets. UK ISPs covering rural networks understand the pain of increased live streaming and content consumption. And this industry shift is only getting started.
How a Last-Mile CDN and locally embedded cache can help
Some ISPs are rebuilding their network infrastructure while others are using a Last-Mile CDN. Netskrt’s Last-Mile CDN has helped hundreds of ISPs around the world greatly reduce backhaul requests, while also ensuring high-quality VOD and live OTT streaming video for their subscribers. Netskrt works with major content providers to place cached video content closer to ISP customers.
