Best Rural ISP

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For the best rural ISP (technology neutral).



Entrants must be an ISP that is providing broadband to rural / hard to reach areas. The category is technology neutral.

While speeds are an important part of the category, it also takes account of overall service levels, packages, availability, performance, customer service, and more.

The category is judged through a written entry form and thinkbroadband testing data. The judging will also take account of publicly available data from Ofcom, trustpilot and other sources.


Questions for entrants:

  • Describe how your service provides connectivity in a rural area?
  • Current size of footprint (number of premises) and growth plans
  • What challenges have you had to overcome in connecting rural communities?
  • What difference has your service made to the local area?
  • What partnerships have you undertaken with local organisations?
  • What value-added services do you offer your customers?
  • How flexible are your contracts and terms of service?
  • What range of FTTP services do you offer to your customers?
  • Which infrastructure and technology partners do you use?

For each question you have 50 words.

Fill in this entry form and send it back to by 3rd July 2022.

Notes on technical testing

Testing will be web based and entrants will be sent details after the registration stage.

The web based testing should work on most browsers and platforms, including Android phones & tablets, iOS devices and Windows devices and does NOT require Flash or Java to be installed on the device. Entrants should be mindful that as more tests carried out, the better the evidence base is for determining the shortlisting, the test volume required to meet the shortlist stage consideration criteria will depend on the geographic availability of a service and entrants will be warned if the testing is too low. The tester will measure the following:

Average Downstream throughput

Average Upstream throughput

Quality metric to assess how stable speeds are


The web based tester is accessible through any browser and platform and will do a one-off test looking at the above criteria and send the report to thinkbroadband.